ITC SheTrades Initiative

Unleashing women’s potential through global trade

Register now and join our global platform for women leaders to learn, connect and do business.

For buyers, investors and partners

Discover premium products and services, invest in women’s businesses and their local communities, and partner with SheTrades as we make global trade both inclusive and sustainable.

For women in business

Connect to over 40,000 businesses, showcase your products and services to international buyers, and access learning, investment and business opportunities to take your business global.
  • Since participating in the SheTrades Rwanda Project’s barista and packaging training, my staff have improved their local market expertise in Sake Coffee – Marie Laetitia Kayitsire

  • The SheTrades and UPS in Nigeria coaching programme increased my knowledge on how to navigate national and international markets. – Funmilola Omokunga

  • In all, SheTrades has pushed me along the right path of being a successful entrepreneur. – Muthoni Waigwa

  • Thanks to SheTrades, I won a grant from Access Bank Rwanda. Now I have increased my purchases from farmer cooperatives, and my sales to supermarkets have increased by 20%. – Jaqueline Mukashyaka

  • SheTrades Commonwealth helped my business venture into new spaces and access new clients. – Wanjiru Njenga

  • Since participating in the SheTrades Rwanda Project’s barista and packaging training, my staff have improved their local market expertise in Sake Coffee – Anselma Chaleuan

  • Thanks to SheTrades we have a solid 5-year export marketing plan and 25% of our sales come from exports. Our team has grown from 10 to 35 employees. – Achini Perera

  • SheTrades through Digitalization helps small companies overcome challenges related to logistics and finance. – Ndeye Fatou Njie


Find the right course for your business needs and earn ITC certificates on SheTrades Academy.
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Connect with capital providers and fast-track your journey to investment readiness with SheTrades Invest.
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Browse our catalogue of publications and access the latest policy insights on women and trade.


Apply or register for webinars, in-person workshops or trade fairs delivered by industry experts.
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The Role of Digital Trade in the African Continental Free Trade Area

09 November 2023 | 14:00 – 16:00 Central European Time
Learn how you can harness the power of digital trade under the African Continental Free Trade Area (AfCFTA).
Brought to you by the GIZ-funded SheTrades AfCFTA project.

What’s fresh at SheTrades

Opportunity to get featured in UPS new project. Learn more and apply today!
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In October, we welcomed the SheTrades Caribbean Hub and the SheTrades Dominican Republic Hub to our global network.
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ITC published five reports aimed at bringing a gender lens to the work of the WTO. Missed our public seminar? Watch it here.
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Raising Funds for your Business

Course begins 27 November 2023
Participants who meet the course requirements will receive an e-Certificate of Completion.
Assess your business competitiveness
Take this simple survey to identify your business’ strengths and weaknesses, and receive a recommended list of free ITC online courses specially tailored to your needs!

A global community of 17 SheTrades Hubs

SheTrades Hubs are nationally or regionally anchored resource centres for women entrepreneurs to access trainings on key topics, market and investment opportunities. Our global community comprises 15 in-country and two regional hubs across Africa, Asia, Latin America and the Caribbean and Middle East and North Africa region.

Corporations who care

Our partners understand that women’s economic empowerment is not just a moral imperative, but also makes good business sense.

Meet the corporations who are championing women’s economic empowerment with SheTrades—and learn how you can join us in delivering concrete results for women in trade.